Shane O'Neill

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📢 Founders and CEOs 📢

Bored of creating content just to please an algorithm? Tired of following trends that seem more and more ridiculous? Scared Big Zuck will pull the plug and wash away everything you’ve created?It’s time to hop off the hamster wheel of content creation and take ownership of your audience.

I see this all the time… Online business owners trapped on the hamster wheel of endless content creation.Terrified to stop because they don’t want to be punished by the merciless algorithms.Desperately close to the point of burnout.What then?Your millions of followers? Will they stick around for you if you’re not constantly showing up in their feed?Will they even remember you?It’s a brutal cycle.All you need is for Big Zuck to pull a lever and you can say adios to your business, your audience, your livelihood.So let’s be real for a moment.You’re not in control of your audience.(You never were.)And now you’re at the point where your audience owns you.You have to dance everyday for their approval… Maybe literally, if you’re on TikTok!These platforms aren’t “assets”.And the only way to take some control over them is paid ads (which are becoming more and more expensive.)And yes, this is a bitter pill to swallow.But there is a way to take back control. And much less expensive than ads.Want to hear it?Here we go:You need to filter your audience onto an email list.An email list is a permanent asset.So even if you were to be banned from your email service provider, you have a backed-up list of your contacts. All you’d need to do is switch to a different provider.And when an email list is managed strategically and with care, the results can be astounding.One of my clients is an influencer with more than 6 million followers across social media. In 2024 she released a fashion brand. Despite having very little time to grow her mailing list, we worked together on building a strategy that we thought would have the greatest impact.Were we successful? Well, within 5 months, 55% of her brand’s revenue had been generated by her ~30,000 active email subscribers:

Although she has a huge social media following and a very engaged audience, it was still her email list that generated the lion’s share of her income.“Okay,” you might be thinking, “all that’s great, Shane…But how do I move my supporters and followers to my email list?”It’s a good question.One that, without the right guidance, could lead you down a giant rabbit hole of confusion and decision paralysis.I get it… You’re busy, you spend hours everyday filming, taking photos, editing, etc. The life of a online creator is HECTIC.You don’t have time to waste researching and testing. You just want to take action now.Well… You’re in luck.I’ve created a simple guide for this purpose.My audience-pleasing, algorithm-eluding, revenue-raising:

🎉 Magnetic List-Building Guide 🎉

…For online business owners, content creators and personal brand builders.Basically, this guide will work for you if you already have a following on social media…It outlines all your best list-building options…And even includes some brief case studies of how my clients and I applied these strategies.Skip the trial and error... All you need to do is browse through the various options, and choose the method(s) that will work best for you.The guide is entirely free.All you need to do is fill out the below form and I’ll send it your way:

TL;DR.It’s time to take ownership of your audience. Not after the algorithm shifts and it’s too late.In just a few minutes, I’ll teach you how to build a sustainable asset that will only grow larger and more profitable throughout your career.A channel that always reaches your desired audience.

What my clients say about me:

Shane is capable of expertly managing your entire email platform, including the emails, strategy, automations, and more. He also helps as a business strategist overall, always sharing his insights and ideas into how you can make things better.

Most importantly, Shane is a super kind, respectful, and trustworthy guy. He is always helpful, and you never have to worry about him. He is someone you want on your team forever. I highly recommend Shane for anyone looking for a top-tier copywriter and strategist.”

Jason Moynihan
Co-founder of RAYN, an Influencer-led Fashion Brand

“Shane wrapped his brain around my brand quickly and incorporated content I created (basically in real time) so that everything he wrote sounded and felt like me. I wouldn't hesitate to recommend Shane for any service-based business looking for email marketing strategy, list building, and email content creation.

Emily Crookston
The Pocket PhD

“Shane, your emails are FIRE!”

Prof. Andre Galvao
15X Jiu-Jitsu World Champion and founder of Atos Jiu-Jitsu

Shane has an incredible talent for capturing the essence of a brand and voice, ensuring that every piece of content resonated perfectly with our audience.”

Mayra Ramos
Champion Athlete Mindset

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